Yet each man kills the thing he loves,
By each let this be heard,
Some do it with a bitter look,
Some with a flattering word,
The koward does it with a kiss,
The brave man with a sword!"
                     oscar wilde , the ballad of reading gaol







When was the last that I thought of you...I know not...but am I the one who goes alone on this path...and should I but care only a little for the souls that follow or those as march ahead?

Mode C is a way of life, perhaps my way of life: C for Cool, C for Cold, C for Chaos, C for Calvin. Ultimately, all of it boils down to the way you look at things. Are they not how they are but just how they appear?? No...and yes...Almost all the seriously critical fundamental concepts of life...aren't they just the bogies under Calvin's bed that he is afraid of? Miss Wormwood, Susie, Mom and Dad, and of course above all, Hobbes...aren't they all merely the means that he uses to attack these bogies?

Reflecting on 'living the Calvin way', I have started to believe that life and our reaction to it can only be explained by a number of Calvin and Hobbes strips combined together. The philosophy, as I like to call it, is to know that you are not alone. It is not just my perspective alone that is going to help me fight my bogies. I will be able to inch towards the Calvin way only when I perceive the other perspectives on my way.



   
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Sunday, July 18, 2004
Marketing the basic instincts


"Vishak is roaming on MG Road in Bangalore with his dog Brownie at 10:30 in the night and he wants to have sex...no, not with Brownie...can he?"
This was the question that Dr. Tapan Kumar Panda, the marketing management Professor at IIMK asked his students in today's class...yes, you got that right, in the class. Dr. Panda does have a unique style of functioning and in most of the cases, hits on the nerves of the students with his different style. The girl students of the batch are his special targets and he keeps on asking them questions about their boy friends and how and why do they like a particular brand of soap. But is this all that he really does? Certainly not...all his jokes have some purpose and by his cracking those jokes, the retention value of the concepts do increase. I think that hardly any of the students will forget the joke that he cracked today with respect to Vishak and his nightly sojourn and whenever they do think of this joke, they will also be reminded of the underlying concept.

Did you ask what the concept could have been behind such a sick joke? I will take you through it in the words of Dr. Panda.
"If Brownie wants to have sex, can he? He can, but Vishak can not...because Vishak is bound by some social norms which do not allow his basic need of sex to be filtered out and become a want. Thus, we can define a want to be a socially acceptable need."

Now you will say...man, what a way to explain a concept and I will whole-heartedly agree. Having read this blog for some time, the regular readers might have been forming an opinion regarding the way my career is heading (not that I seriously find any reason for doing that). However, these are still early days and though I admit that I have been struck with the glamour and fun involved in marketing, I do not know if it is there to stay. Micro Economics looks interesting as well, and that might lead to financial as well as market analysis...I do not really know.

Something strange and ridiculous (at least for me) happened today. I got a mail in reply to my cartoon that I had sent to the batch email id yesterday. The mail asked me to refrain from posting meaningless mails to the group to avoid clustering of the network. What is this, some sort of sacro sanctorum??? Well, it just reinforces my belief about the kind of attitude that people have come to this place with. Why, oh why, do they think that a little fun, a little understanding for the other, will make them less of the professional than they are or want to become? But then, thinking this way, I had to realise that even I was not being really understanding. There may be people who may genuinely not like a cartoon and I may be offending their sensibilities by posting the toons (I don't buy the bit about clustering the mail boxes at all, whatever any one might say...there are so many more meaningless mails floating around with abandon). For all such people who did get offended, I have rendered a public apology and asked the others to send me their names so that I can form a group and keep sending the toons to that group alone.

Posted at 12:08 pm by Nitai

Prithesh
July 18, 2004   12:37 PM PDT
 
Wait till Panda's classes really take off. You have just seen the tip of the iceberg ;-). btw he cracked the same joke last yr as well and Shringar from our batch was the hapless victim.

P.S: Count me in if you are sending toons. mail id prithesh03.
Divya
July 18, 2004   02:50 PM PDT
 
Vohra in our batch!!!
Nitai
July 18, 2004   10:30 PM PDT
 
hmm...same old jokes repeated from last year...guess our batch needs to motivate Prof Panda a little to evoke some original stuff. Wat say, people???


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